Jeddah Economic Company Ltd. (JEC) is the result of a massive joint venture among well known and highly recognized real estate and development tycoons composing an alliance that was inspired by an ambition of His Royal Highness, Prince Al Waleed Bin Talal AlSaud. This alliance is composed of Kingdom Holding Company, of which it holds a substantial interest, Abrar Holding Company, Qila'a Jeddah Company, and Saudi Bin Laden Group. The vision is to bring an innovative city like no other to Saudi Arabia, that will become the new northern pole of Jeddah and anchor the city's growth. To build a city center that will reposition the city of Jeddah on the international scene of modern regional cities .It will become a vibrant destination for business, residences of different types, tourism, leisure, entertainment, retail, schooling, medical centers and government offices and services. A mixed-use environment with an advanced quality of life, state of the art infrastructure, modern street furnishing using cutting-edge technologiesJeddah Tower stands tall amidst the majestic Jeddah City, amassing a complete set of amenities ranging from business facilities, offices, a grand hotel, commercial shops, residential spaces, parks and much more, with a vast shopping area. While the project is envisioned to overlook the Pearl of the Red Sea, the Tower's mega height is intended to overlook much more than the eye can see, at a height of over a kilometer, and sporting the world's highest observation deck. Encompassing the Tower will be A super-regional mall ( 400,000 sqm GLA ) with a number of anchors and leisure and entertainment outlets with access to the water body or water garden facing the Tower, linked to the Old Town / Balad area, the Office Parks, and the esplanade under the Tower.The New Downtown of Uptown Jeddah .... It's Happening !!!