RIU Hotels & Resorts was founded in Mallorca, Spain, in 1953 as a small summer business for the Riu family, and is currently owned and run by the third generation of the family. The company's business is focused on the holiday hotel sector and nearly 70% of its establishments offer the renowned ‘All Inclusive by RIU' service. With the opening of its first city hotel in 2010, RIU extended its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts has over 100 hotels in 16 countries, and employs over 27,107 people. Last year its hotels welcomed a total of 3.5 million guests.RIU is characterised by its firm commitment to quality, by offering its guests carefully-designed facilities in the very best beach destinations, varied and attentively-prepared cuisine, and a highly personal service that is second to none. RIU's staff are what distinguishes it from its competitors. They are the hotel chain's most valuable asset and their greatest source of pride.