The Florida Fruit & Vegetable Association is the state's leading full-service specialty crop organization, serving Florida's grower-shipper community since 1943. FFVA represents a broad range of crops, including vegetables, citrus, tropical fruit, berries, sod, sugar cane, tree crops and more. Our mission is to enhance the business and competitive environment for producing and marketing fruits, vegetables and other crops.FFVA members are just a phone call away from a team of nationally recognized experts on crop protection, labor, water management, government relations, marketing and communication. The association offers membership in two categories: Producer Members and Trade Associate Members. http://www.ffva.com