The BFAR (Bubbled Framework for Augmented Reality) is an independent regulator formed in 2017 for the purpose of promoting a globally standardized code of conduct for both centralised and decentralised platforms, their users and clients for distributing AR content in geolocations.By working together and speaking with one voice we are successfully cooperating with regulators and lawmakers to take the industry forward as a force for positive change in the sector of communications in augmented reality.We uphold certain standards, requiring our members to agree the BFAR code of conduct, and champion ethical practices and consideration with regards promotional and lobbying activities in AR. Our members also agree to support calls for a strong regulatory framework, which will protect platforms, businesses, and investors without stifling the industry's capacity for growth.