Winner Foods is an emerging and rapidly growing concern in the food industry of Pakistan with a vast portfolio of products in the market and under development. It established a name for itself in corn based pops market by introduction of Jungle Pops in the year 2000 and capturing a major chunk of the market. Ever since, the company has dedicated its efforts towards crafting new products instead of following the competitive leaders of the industry. Today, Winner Food continues to grow at an exponential rate with its strategy of creating and selling one of its kind products in the market. It aims to go beyond borders of Pakistan and introducing their range to several untapped international markets in the near future.