Vega Factor builds the highest performing cultures based on one principle: why you work determines how well you work.Most people rely on gut feeling, rather than science, to build a great culture.Many people are struggling across the globe. Employee dissatisfaction has soared, productivity is declining, and innovation is stifled. Individuals are struggling to find the personal growth, purpose and meaning they crave, and organizations are failing to achieve the levels of growth, creativity and customer experience they aspire to. It's time to upgrade the tools and techniques we use to build great cultures. Vega Factor's mission is to unlock human potential at scale and to build the world's most adaptive organizations. We have developed a unique, predictive approach to measure the strength of a culture, and to quantify the return on investment of building a great culture. We aim to launch not just a company, but a movement.A major tool in our movement to redefine culture is New York Times Bestseller and Wall Street Journal Bestseller Primed to Perform, our co-founders'​ book on the theory of total motivation, available now via HarperCollins. Primed to Perform explains the counterintuitive science behind legendary cultures using the cutting edge of psychology. It introduces a groundbreaking tool that enables organizations of any size or sector unlock people's innate desire to innovate, experiment and adapt, and drive the highest levels of performance as a result. Learn more about reaching your highest potential at www.primedtoperform.com and order a copy today at http://bit.ly/PrimedToPerform