Founded in 2011, G Squared is aligned to a fundamental shift – venture-backed companies stay private longer. As a result, private companies need both primary capital to continue their growth trajectory and transitional capital to provide liquidity to early investors, current and former employees, and other sellers. Positioned at the crux of this liquidity access challenge, G Squared partners with portfolio companies throughout their lifecycle using a fundamentally different approach than traditional VCs. We invest in companies that challenge the status quo and demonstrate a clear path to superior returns, partnering world-class entrepreneurs tackling big problems. G Squared funds have invested in household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify, and in the next generation of disruptors including Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo.