Benow is a digital payments platform offered by Cashless Technologies India Limited (CTIL), a start-up incubated by software solutions firm, Mastek Ltd. (a global software solutions firm), in early 2016. Benow was one of 21 successful start-ups (among over 1000 applicants) that was mentored under Reliance's GenNext Accelerator programme. The start-up was recognised as ‘The Best In-Store Payment Solution' at the Payments & Cards Summit 2017 in Mumbai. Led by Mastek Co-Founder and ex-CEO, Sudhakar Ram, the company's world class team brings in expertise from various industries such as retail channels, payments, banking and technology. Benow has over 70,000 merchants using its platform across India including enterprises such as Mahanagar Gas, Reliance Energy, Wellness Forever, Fullerton, Enrich, Mad Over Donuts to name a few. Benow's omni channel payment solution helps offline merchants accept payments in-store and online. It's online branded payment link and digital store builder platform with payment gateway can be used by offline as well as small and home business merchants to expand their online presence. It is by far the most comprehensive, easy to use, futureproof merchant solution for offline and online businesses across India.