Lidl Srbija KD is a subsidiary of the German Schwarz Group, operating as part of the Lidl international discount supermarket chain in Serbia. The company is headquartered in Nova Pazova and specializes in retailing groceries and everyday consumer goods at competitive prices. Lidl Srbija is committed to providing high-quality products, including food, beverages, household items, and seasonal goods.The company actively participates in the UN Global Compact, focusing on sustainability and ethical business practices. It offers a loyalty program through the Lidl Plus app, which provides discounts on domestic products and services. Lidl Srbija employs between 1,000 and 5,000 staff members, fostering teamwork and professional development. With a strong logistics network supported by over 200 distribution centers globally, Lidl ensures efficient supply chain management while targeting consumers looking for cost-effective grocery options.