The fourth largest city in Israel, Rishon (as it is affectionately known) nestles on the Mediterranean Sea in central Israel, just 13 km south of Tel Aviv. It is wonderfully accessible, with major traffic arteries crossing through it – both north-south and west-east.The city's beautiful, well-tended natural shoreline attracts vacationers and beachgoers from the entire country.Rishon's population is young, dynamic and fairly upscale. The city abounds in cultural, entertainment and educational facilities, green areas, well-run municipal services, and energetic programs to continually upgrade the physical infrastructure and living environment.City residents express high satisfaction with their quality of life, and love living there.