Aon Affinity Latin America has extensive knowledge of the mass market in addition to the experience of its parent company Aon Corporation, a world leader in risk management, insurance brokerage and human capital consulting, to offer the most intelligent business solutions for its customers. Aon Affinity Latin America is strategically positioned as a consulting services firm, focusing on developing and implementing projects and managing programs for large groups of consumers. Customers are offered tailor-made service and solutions: based on a discerning assessment of its value chain, and identifying specific needs, to provide everything from total project management to personalized solutions. Aon Affinity Latin America has six business units over the region: Mexico, Argentina, Peru, Colombia, Chile and Brazil (HQ) besides a satellite unit at El Salvador. The multinational company has the best set of professionals, expertise, technology and business intelligence in the mass market. It is recognized as an expert in developing and managing business solutions for large groups of people, through B2B, B2C and B2B2C models. The products & services developed to all sponsors are tailored based on in-depth studies indicating the more assertive and responsive strategies, considering database profile and specific characteristics of each region. In summary, Aon Affinity Latin America evaluates customer, demographic and transactions data to set the goals, based on targeted market share.