Contextual done right is Advanced Contextual. The cookieless, precise, scaled, nimble, safe, and proven solution for brands, publishers, platforms, and data owners. Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure audiences.These are the principles upon which we built our solution. We are so confident in our approach, that we've decided to name our company and platform to match this vision, and our proven execution track record bears it out.