Eastern Floral has been a significant part of the Grand Rapids community for over 70 years. In 1950, founder Frank DeVos saw an ad in Grand Rapids Press "Business opportunity-floral shop for sale."​ This was kept for two and a half weeks and then thrown away. At 10:30 that night the ad was taken out of the wastebasket and I called the realtor."​ The one-year old Eastern Floral, located at Eastern Ave. and Franklin St., was purchased. DeVos moved the business to 28th street and Broadmoor in 1968. This move lead to a rapid and steady growth. In 2001, the business was acquired by Bing Goei. Bing and his children are committed to offering only the finest floral designs, plants, and gift items backed by service that is friendly and prompt. Every one of their associates is dedicated to making a customer's visit with the shop a rewarding experience. Eastern Floral has grown to be recognized as an industry leader and has been awarded as a top 50 florist in the USA. Locally, Eastern Floral has been awarded "Best Florist"​ over several years and in several local publications. This is a reflection of the personalized and special attention that we give to every customer.We believe in exceeding customer expectations. We custom-select flower shops in cities across the country with the highest qualifications and capabilities to satisfy the most discriminating customer. Most florists we affiliate with have been personally selected to serve on our "Preferred Florist"​ list that we refer to when sending orders that are not in our delivery area. You can rest assured when you place an order with Eastern Floral, our satisfaction guarantee is always included.