Factum Factor is an investment firm focused on funding, building and managing world class companies that bring innovative, leading edge products to market at a high value to the consumer. We create organizations in under served markets that combine a unique merchandise mix of custom designed, exclusive, innovative products and high end, boutique product offerings at extremely competitive prices. Factum Factor is constantly working to bring better, higher quality products to the consumer retail market and currently does so through our portfolio companies Brio, Elevated Chill, Kokomo Cove Company and Primo Pup.