In December 2012 Noel Leeming Group was acquired by The Warehouse Group. (TW Group)TW Group is a New Zealand success story, founded by Sir Stephen Tindall and grown from The Warehouse, TW Group is the largest general merchandise retailer in New Zealand. TW Group includes The Warehouse, Warehouse Stationery, Noel Leeming and Multi-Channel Business Unit (e-commerce websites, wholesale and alternative channel business). Noel Leeming strives to offer a superior standard of service and the widest possible range of branded consumer technology and appliances.Noel Leeming promises its customers that it will never knowingly be undersold. It provides comprehensive after sales support and can assist with customer requests for 'at home help'​ with it's TechSolutions service.With its significant retail footprint, Noel Leeming is uniquely positioned to offer its customers new technology based products such as LCD/LED TVs, the latest in Smartphone technology as well as a comprehensive range of Computers and tablets from all the major brands. We carry an extensive list and Digital Cameras including DSLR's and convergence technologies. Demand for these technologies is growing and is expected to continue to drive growth in the Noel Leeming brand.In August 2002, Noel Leeming introduced Noel Leeming "Online"​, offering customers the opportunity to research and then buy products over the Internet — This channel continues to unite the company with the customer as the retail space embraces the digital environment www.noelleeming.co.nz.