We focus on Media Analysis, Media Planning and Media Buying.Media Analysis allows us to evaluate media trends in the Jamaican landscape as well as your brand's media buying behaviour. This is necessary to assess potential strengths, opportunities and weaknesses. With this information, we can pinpoint areas that should be further explored.For example, should your contracted packages, spots and newspaper positions be reassessed based on your target and the changing landscape?Both an art and a science, Media Planning is where we visualize the communications strategy then drill down to the media strategy and tactics. Here are some of the questions we seek to answer:What media channels should you use to communicate with your target audience and why?When should this communication take place?More than just dollars and cents, Media Buying relies heavily on relationships with media house personnel, and on managing negotiations to gain the maximum amount of savings. Media Buying also includes consistent assessment and reconciliation, answering questions like:Does the planned spend match up to the actual spend?Has your brand accrued any media savings?