Yarona FM is an urban youth broadcaster based in Gaborone Botswana targeting the exciting under 35 audience. The radio station started its 24 hour broadcast on August 22, 1999, and was primarily a regional broadcaster i.e. within Gaborone ( the capital city of Botswana) covering a radius of 75 km from its central transmitter till June 2007 when it was offered a national broadcast license by the Botswana Telecommunications Authority- and began its national rollout covering Botswana's major centres: Lobatse, Mahalapye, Serowe, Palapye, Selibe Phikwe, Francistown and Maun. This foot print represents an urban and peri-urban population and gives Yarona FM access to over 60 percent of Botswana's populationYarona FM identifies itself with the "freshest" and newest songs, relevant and compelling talk and news content targeted towards Botswana's urban youth audience. Yarona FM is all about positive, high energy, ground breaking, and thought provoking broadcast innovation. We pride ourselves in articulating our audience's key issues of interest from a socio-economic, lifestyle, political and entertainment point of view well and are well known for our unique on air promotions and contests. All this is done to a pulsating soundtrack of Hip Hop, Kwaito, R & B and House music, spectacular station imaging and great audience interactions.