the Lug storyOn August 31, 2004, Ami and Jason met in Las Vegas at one of the largest trade shows in the nation. A few short months later, while on a road trip from Dallas TX to Toronto ON Canada, Lug® was born with a clever name, clean logo, and an idea to provide travel accessories to savvy globetrotters. By August 2005, Ami and Jason were offering luggage belts and coordinating luggage tags in bright colors, and by January 2006 they had expanded to bags with unrivaled organizational features. Lug® has since grown into a strong lifestyle brand that includes smart, stylish solutions for everything from work to play to active living everyday – all in brilliant color. With a focus on functionality and fun, the Lug® team takes pride in generating fresh ideas for those on the go.