Cholamandalam Investment and Finance Company Limited (Chola) was incorporated in 1978 as the financial services arm of the Murugappa Group. Chola commenced business as an equipment financing company and has today emerged as a comprehensive financial services provider. Chola offers vehicle finance, home loans, home equity loans, SME loans, investment advisory services, stock broking, and a variety of other financial services.Chola operates from 1309+ branches across India with Assets Under Management (AUM) above ₹ 1.4 Lakh Crore. The subsidiaries of Chola are Cholamandalam Securities Limited (CSEC), Cholamandalam Home Finance Limited (CHFL), and Payswiff Technologies Private Limited (Payswiff).The vision of Chola is to enable customers to enter a better life. Chola has a growing clientele of over 33.1+ Lakh Happy Customers across the nation. Ever since its inception and all through its growth, the company has kept a clear sight of its values. The basic tenet of these values is a strict adherence to ethics and a responsibility to all those who come within its corporate ambit - customers, shareholders, employees, and society.