Change - in technology, in society, in individual lives – has never come faster bringing new challenges, and new opportunities, to business. As with any business asset, change brings new demands from brands. Brands that celebrate past glory or current success over preparing for the future face extinction. Brands that believe today's consumer and competitive frameworks - and brand and business models - will extend into tomorrow face the risk of irrelevance. Bharat Bambawale & Associates (BB&A) is a brand and marketing consultancy based in New Delhi, India. We partner brand owners to navigate the often-choppy waters of change to create short, medium and long-term brand value.Brand strategy is both science and art. The "science" side looks at measurable aspects – such as sales, product development and media – for data-led decisions. The "art" side requires intuition and flair to appreciate and direct non-numeric aspects such as design and messaging. At BB&A we blend art and science in a powerful strategy cocktail. Our Philosophy1. Strategy needs courage and the ability to make choices.2. Consumers are, first and foremost, people. 3. Brands are remembered for how they make people feel4. Brands must be continuously relevant and rewarding.5. Design is the engine that drives a brand. 6. Excellence in execution is as important as brilliant ideation7. Great brands are built by great people