West Elm is a global design brand that launched in 2002 and is part of Williams-Sonoma, Inc. Headquartered in Brooklyn, New York, the company opened its first retail store in 2003. West Elm focuses on modern aesthetics and sustainability, offering stylish furnishings for contemporary living. The brand appeals to design-conscious consumers, particularly younger demographics, with a commitment to creativity and purpose-driven products.The product range includes modern furniture such as sofas, tables, and bedroom sets, as well as decor items like lighting, textiles, and wall art. West Elm also provides workplace solutions through West Elm Work, offering ergonomic office furniture and design services for hybrid workspaces. The brand prioritizes sustainability by using eco-friendly materials and adhering to ethical sourcing standards. West Elm collaborates with global artisans and supports local craftsmanship, making it a popular choice for millennials, Gen Z shoppers, and ethically minded consumers.