Indians love to shop and when it comes to getting a good bargain or negotiating for a good discount on a product or service they are ready to do anything. GoPaisa.com helps online shoppers to shop smart with cashbacks and coupons. The site offers cashbacks and discount coupons on a wide range of products and services spanning through travel, lifestyle, apparel, electronics, books, to name a few. Based out of Delhi, GoPaisa.com was incorporated in September 2012 by Aman and Ankita Jain to precisely target the basic instinct of an Indian shopper. Being a disruptive force in the marketing space, the company helps in putting the money back in the consumer's'​ pockets by rewarding them with cashback. GoPaisa.com transfers part of the commission amount from the online retailers to the customers in the form of cashback. This gives an inherent advantage of motivating the consumer to make the transaction by way of customer loyalty and acquire customers at a relatively low cost. To further enhance the shopping experience, GoPaisa.com launched India's first cashback App for helping users gain the advantage of the GoPaisa cashback. Focusing purely on simplified savings, the best part about the app is that it is also helps in earning cashback on Cash-on-delivery, unlike other cashback offers where cashback is restricted to specific cards by specific banks. A profitable venture, GoPaisa.com next plans to further add value to their customers by helping them choose the right product and avail it at the best price through the means of genuine user reviews, expert opinions and price comparisons.