Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. Different from any other hotel product on the market today, Tru by Hilton was developed using a mix of market research, consumer testing and feedback, and learnings from current Hilton Worldwide hotel owners. The brand offers modern and functional guest rooms and social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge and eat. Designed to appeal cross-generationally, guests will enjoy complimentary amenities including a Build Your Own ‘Top It' breakfast, coffee and tea; optional mobile check-in and Digital Key; a multifunctional fitness center; and high-speed Wi-Fi. Single-serve wine and beer, premium snacks and light meal options are available for purchase at a 24/7 retail market. With more than 425 hotels in the pipeline or in various stages of approvals, Tru by Hilton has achieved the fastest growing pipeline in the history of the hospitality industry. Learn how to become part of Tru today by visiting www.trubyhilton.com.