dichter & neira is a leading market research company that specializes in understanding consumer behavior and purchasing trends, both in modern and traditional channels, by applying cutting-edge technology. Our business solutions are built upon four key areas of expertise:1. Modern Trade: We analyze all transactions from major retailers using advanced big data technology.2. Traditional Trade: We assess and modernize neighborhood stores, collecting extensive daily transaction data at the SKU level.3. In-Store Execution: We enhance our clients' execution by providing them with our proprietary Image Recognition Technology algorithm.4. Consumer Insights: We gain a deep understanding of consumers' motivations, habits, preferences, and overall satisfaction levels.We take pride in helping our clients make strategic market decisions through our team of over 450 experienced professionals. dichter & neira was founded in 1986 and operates in more than 10 countries across Latin America.