Nuutjob is an Indian brand specializing in male intimate hygiene products, founded in 2020 by Anushree and Ananya Maloo. Officially launched in 2021 and based in Ahmedabad, the company operates in the B2B and B2C wellness and beauty sector. Nuutjob focuses on creating natural, chemical-free grooming products designed for sensitive skin, including intimate washes and care products that address sweat, pollution, and daily grime.The brand aims to educate men about intimate hygiene through accessible products and engaging campaigns, promoting the idea that "Cleanliness is Next to Manliness." Nuutjob targets Indian men with active lifestyles and households looking to incorporate male-specific intimate care into their routines. With a commitment to transparency and direct customer engagement, Nuutjob is positioned for growth, aiming to double its revenue in the coming fiscal year.