Eastern is the flagship company of the Eastern Group, which was set up over 40 years ago as a trading company. Over the years the company has grown leaps and bounds and today employs over 3000 people and has a turnover of over INR 1000 crores. Eastern is primarily involved in the manufacture and marketing of ready-to-use spices, masala blends, rice powders, coffee, tea, pickles, etc., Today, the condiments business of Eastern has gained a global presence, and its growth in the international market continues to soar. Eastern has carved a niche for itself in the GCC market, where it remains very popular with the Indian and local community. Other than the Middle East, the company also exports its products to the US, UK, Canada, Europe, Singapore, Malaysia, Maldives, Yemen, Australia, etc., Eastern has been awarded as India's largest spice exporter by the Spices Board of India for the last 20 years in a row. In 2020, Eastern became a subsidiary of Norwegian conglomerate Orkla.