Nedeljnik is a popular news magazine in Serbia. According to Serbia's Commission for Protection of Competition, Nedeljnik accounts for 30 to 40 percent of the circulation of all political and business magazines in the country. Nedeljnik is the publisher of the first monthly publication of The New York Times International Report, as well as Le Monde diplomatique, and numerous other publications and books. Primary audience are urban and educated people, as well as decision makers and business people in Balkan region.