Situated between Camelback Mountain and Mummy Mountain and their stunning landscapes, the Town of Paradise Valley is nestled between Phoenix and Scottsdale in the heart of the Valley of the Sun. The Town encompasses 16.5 square miles and, as of the 2010 census, was home to approximately 13,000 residents living in approximately 5,600 households. Today, and throughout the Town's history, residents remain committed to the original vision: preserving and maintaining quiet surroundings, open space, and privacy - as evidenced in the Town's 2012 General Plan. The General Plan was passed with over 80% of the vote, representing remarkable political harmony among citizens and leadership about the direction of the Town. It follows that the Town has a reputation as being one of the most pleasing and desirable communities in the nation due to the natural beauty of the desert and the surrounding hillsides and mountains, its emphasis on safety and privacy, and providing residents and resort visitors with open space and a very special place to visit or reside – which includes a resident population with an overall reputation of friendliness, sophistication, and civility.