Arada is a leading property developer based in the United Arab Emirates, founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal. Headquartered in Sharjah, the company focuses on creating vibrant communities and enriching experiences, with a mission centered around the concept of "Connected Life." Arada has a diverse portfolio of projects valued at over AED 60 billion, including notable developments like Nasma Residences, Aljada, Masaar, Armani Beach Residences, W Residences, and Jouri Hills.In addition to property development, Arada has ventured into various sectors with supporting brands such as Wellfit Gyms, Zad Food Truck Parks, and Manbat Emirati Farmers’ Markets. The company has completed over 9,000 homes and has 21,000 more in development, catering to a wide range of customers, including local and international investors. Arada is also expanding internationally, with a recent investment in Sydney. The leadership team includes Sheikh Sultan bin Ahmed Al Qasimi as Chairman, Prince Khaled bin Alwaleed bin Talal as Vice Chairman, and Ahmed Alkhoshaibi as Group CEO.