From its first conception back in 2015, the Yalla Rugby brand has enjoyed tremendous growth and an increased fan base year on year. Originally starting life as a source of information to allow newcomers to the Middle East, a way of finding a list of local rugby clubs in one place on the internet. Yalla Rugby quickly saw the potential of the unique audience that it captured, not only within the Emirates but also on a global scale.Approaching its 10th year, and with a readership of over 18K unique users per season, Yalla Rugby will be expanding the brand to include other popular sports within the region and operate under the name of Yalla Sports.Yalla Sports aims to be the only regional online hub for community sports that ignites the passion for people celebrating sport at every level - from grassroots to seasoned veterans - delivering unprecedented coverage that unites athletes, clubs and schools.Our VisionWe are deeply passionate about being the voice of community sport in the ME Region. Yalla Sports is driven by athletes and people who are passionate about sport, and we want to accurately track and report on the growth and success.Our Values• Accuracy: We are accurate in our sports reporting • Trustworthy: We are timely in publishing articles • Customer-centric: We are consistent and stylish in delivery• Integrity: We genuinely embrace all community sports