We are an online apparel store, that is fast evolving in to brand for millennial fashion. We are a start-up, driven by a young and dynamic workforce of innovative and inspired individuals. We not only sell products, but also manufacture and design them in house. One of our main aims to redefine casual fashion in India. Our core values are Simple. Personal. Timeless. Our range includes everyday fashion for men and women, like T-shirts, hoodies, casual shirts and much more. Our newest venture has been mobile covers, launched for over 200 devices, that feature some of the most artsy, edgy, Funky, desi and cool designs.