Established in 2012, Hopscotch is India's leading kids fashion brand positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids fashion on its store online, and has served over 30 lac parents across 1,300 Indian cities.Hopscotch was founded by Harvard Business School Alumnus - Rahul Anand. Rahul observed that India was the #1 kids market in the world with a strong legacy of textile looms and manufacturing. With social media, Indian parents are increasingly exposed to fashion styles across the world and aspiring for more. Despite this tremendous domestic demand, Indian consumers were starved of fashionable clothing that was affordable. India lacked a dominantkids brand. He founded Hopscotch to provide Indian parents access to kid's fashion., Using technology, Hopscotch today launches 500 new and trendy items daily, and at jaw dropping price points.The Hopscotch team consists of a network of international designers, vendors, and buyers who track fashion weeks and couture trends globally. Hopscotch leverages technology to rapidly launch these styles in real time and makes them available to Indian parents each day.Today, Hopscotch is one of the largest fashion brands in the country. It has achieved triple digit growth YoY serving an enormous base of over 3 million active users, with 70% of its demand from tier 2 and smaller towns.Hopscotch is backed by a range of institutional investors, including RPG Ventures, India Infoline Seed fund, LionRock Capital, Rise Capital. Noteworthy HNIs, Eduardo Saverin (Co-founder, Facebook), Wei Yan (CTO and co-founder of Diapers.com), Atul Nishar (founder of Aptech), Toivo Annus (CTO and co-founder of Skype), and Nisa Godrej (MD GCPL) have backed thecompany and continue to advice the business as it scales to new heights.