We are a business management consultancy company created to help others develop strategies to accelerate their growth and optimize operating costs. We understand that all sustainable organizations will require transforming an aspect of their business to continue to thrive. We also believe that change is a challenging path to transformation, and we work to help overcome and succeed.

Touchpoint SA

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Regional Sales Manager - Central Region KSA

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Gandour is a growing international business and  family business since 1857 providing consumers with "Ingredients for Happiness."​We take pride in our history as it reflects our advancement in the lines of manufacturing, distribution, marketing and business development while still maintaining our heritage of providing quality products.Having started out as a manufacturer of hard boiled candies and marzipan in Lebanon, Gandour has become a leading  Fast Moving Consumer Goods (FMCG) producer of cocoa-based products, bakery, confectionery, as well as food and beverage items like fruit drinks and vegetable oils.	Today, millions of people around the globe enjoy our quality products.Gandour's product range is available in more than 33 markets in Middle East, Africa and the Gulf region, as well as Asia, the Indian subcontinent, Europe and North America.Gandour has production operations in Lebanon, Saudi Arabia, Egypt and India.

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General Trading Company (GTC) is among Saudi Arabia's largest importers and distributors of consumer products representing major international principals including Colgate-Palmolive, Mondelez, Lindt, Ebro, Bavaria, and Bazooka.Founded in 1954, GTC is one of The Olayan Group's oldest and largest companies. It markets hundreds of branded product lines and numerous category leaders, including food products, personal and dental care products, and confectionery. GTC serves all main regions of the Kingdom from its branches in Al-Khobar, Riyadh, Jeddah and Abha. In response to more discriminating consumer tastes and ever-increasing competition in the region, GTC is committed to maintaining the highest standards. Management with world-class talent, recruited from some of the leading branded-goods companies, and a professionally trained sales team give brand partners full product support for building brands and increasing market share in KSA. With the growth of hypermarkets and convenience stores in Saudi Arabia, GTC has extended its distribution network beyond traditional stores, and the company continues its exploration of new ways to serve towns and villages away from major metropolitan areas. In all its activities, GTC remains best-in-class of Saudi consumer products distribution.

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In 1948, our founder, Sheikh Ahmed Saeed Basamh, worked his way from a store employee to an owner, and along with his brothers and sons established Basamh Trading Company (BTC). BTC quickly became a trusted distributor for market leading brands, fostering multi-decade long exclusive distribution agreements with Nestle, General Mills and S.C. Johnson as well as manufacturing joint ventures. With the same passion and commitment, the Goody brand was created. It was one of the first to provide quality food products, like mayonnaise and peanut butter, in the country. For more than 50 years now, Goody has been a market leader in multiple food categories, becoming the most penetrated household brand and ranking in the top two most chosen brands in Saudi Arabia. Being part of the Basamh Group is about staying ahead. One of our fastest growing HoReCa companies, SFS, is proof of that. It has progressed from a catering department to a full-fledged Food Solutions service provider. With SFS, we distribute high quality products to hotels, restaurants, and cafes across the country, serving our customers with solutions and expertise that add constant value.In 2018, we embarked on a journey to create a growth powerhouse combining the expertise and resources of our companies into the Basamh Group. Providing strategic guidance, best-in-class services and resources, synergy across subsidiary companies, and opportunities for further growth, Basamh Group continuous its journey to create an ecosystem of people and companies that pioneers breakthrough practices. The Basamh Group's story is a true testament to the power of growth - through people. Inspired by the growth of a humble man's vision, the people of Basamh Group have shaped a culture of excellence, partnership, and family spirit within its very core. We are tirelessly exploring and innovating opportunities for growth, with a passionate and fearless team who are continuously challenging what is possible.

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Ahmed Zahrani

Organizational Development Advisor at Touchpoint SA

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