In 1988, The Olayan Group reintroduced Coca-Cola to Saudi Arabia following a long absence. In January 1993, a joint venture between The Olayan Group and The Coca-Cola Company - the world's largest beverage company and marketer of soft drinks - established The Coca-Cola Bottling Company of Saudi Arabia (CCBCSA). By 2000, CCBCSA had captured 30% of the carbonated soft drink market in the Kingdom with impressive growth in the greater Mideast as well. Coca-Cola products now represent nearly 40% of all carbonated soft drink sales in the region. CCBCSA makes Coca-Cola, Fanta and Sprite. It has an extensive distribution system in place with 30 sales depots strategically placed throughout the Kingdom. The company employs 1,400 people and operates a direct delivery system to almost 50,000 customers.CCBCSA produces beverages at its own plant in Riyadh using state-of-the-art technology. The wide range of packages produced and filled in the Kingdom includes cans, family size PET bottles, Best PET, Single-serve PET and glass bottles.