Usability Sciences, an international user experience research firm located in Dallas, TX, has been helping clients improve their customers' experience for over 25 years by answering the who, how, what, and – especially – the why.We have developed more than 20 industry-leading research methodologies using online, usability lab-based, and field-based solutions. Our services portfolio is organized to support the user-centered design process and provides clients the best solution at each stage of the design process. Collectively, these integrated solutions lay out a roadmap to the optimal customer experience for your website, mobile application and other digital products.We are proud to have completed more than 1,500 projects for industry-leading companies like Salesforce.com, Novartis, JC Penney, Office Depot, Hotels.com, Discover, Aramark, P&G, Michelin, Sony, Microsoft, HP, Oracle, GE, and Intel. These customers rely on our experience to help them deliver customer experiences that gain and sustain competitive advantage.