Bealls, Inc. is the parent company of bealls, Home Centric, Bealls Florida, and Reel Legends. The company operates over 600 retail stores in 23 states with annual sales of over $1.9 billion. Headquartered in Bradenton, Florida and founded in 1915, Bealls is a privately held company, rich in tradition, still owned by the founding family. The company's principal operating strategy is to expand through the reinvestment of profits. A long history of strong ethical values and commitment to customers, employees and community has earned the Bealls family of stores trust and respect throughout the retail industry.