Pakistan's Pioneering Womens Ready-to-Wear Label

GENERATION Pvt Ltd

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HOD Retail

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Social Impact Fashion with an unprecedented business model. 50% Profit shared with ARTISANS & sponsoring a child's EDUCATION.

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We take immense pride in being recognized as a top-tier brand since our establishment in 1998. At Starlet, our hallmark is the craftsmanship of high-quality leather products that epitomize luxury, style, and innovation.For over two decades, we have remained dedicated to our vision of creating leather goods that not only meet but exceed the expectations of our discerning customers. From exquisite leather shoes to accessories, each product carries the essence of our commitment to perfection.

Starlet Retail

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ÉLAN is synonymous with elegance, opulence and luxury. Established in 2006, the fashion powerhouse earned early success because of its intricately detailed and luxurious evening and bridal wear and tasteful body-conscious silhouettes. In addition to its coveted couture, ÉLAN produces a luxury prêt-a-porter line. ÉLAN Lawn, the brand's wildly successful seasonal unstitched printed fabric collection was first launched in 2012 and has quickly become a summer must have.Recently added to the portfolio is ÉLAN Vital, a casual avant-garde ready to wear diffusion line. With regularly updated designs, this line is proving very successful with busy women who do not want to compromise on elegance or comfort in their daily wear.ÉLAN continuously showcases at the Sunsilk PFDC Fashion Week held in spring. The collection embodies experimental western cuts and silhouettes. The collections were a roaring success and high lights the brand's knowledge and vision of fashion forward garments.The brand is indispensable for those who will settle for nothing less than international standards of quality and stitching detail in their eastern wear .The design team labours over every detail of their creations, employing intricate hand-stitching as well as other classic and modern techniques. ÉLAN caters to women with a taste for standing out from the crowd. The brand has an eye on international fashion and its heart in real, accessible clothes that not only look beautiful, but also make the wearer feel confident and radiant. Modern or traditional, heavily worked or elegantly embellished, haute couture or ready to wear prêt; everything designed in their studios is timelessly beautiful, season after season.

Élan

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Cross Stitch

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The BrandCross Stitch is one of the finest retail brands in the country specializing in fabrics and prêt. The brand spun its identity from the classic cross stitch technique and evolved it to create limitless, beautiful designs rooted in the ancient art form. The label merges traditional thread work with contemporary trends, colours and cuts to offer ready-to- wear and embroidered occasion wear.Cross Stitch has expanded its creative realm to include modern digital silk prints as well as digitally printed lawn collection. The designs and colour palette are created according to each season's en vogue themes so that our customers are trendsetters, not followers. Every year the lawn collection offers an extravaganza for the woman of today to wear and enjoy.We offer our customers new designs in embroidered chiffon, lawn, Swiss voile, karandi and cotton satin every season. Our digital print seasonal collections are also available in the same range of fabrics. Beyond fabrics is the prêt range: printed crepe, embroidered premium collection and embroidered seasonal collection. At Cross Stitch, we are constantly evolving in an effort to keep our customer well-heeled. We want that the Cross Stitch customer should remain brand-loyal and need look no further for complete wardrobe solutions. Also, we have introduced accessories into our stores.Cross Stitch is committed to introducing new ranges every few weeks to keep offering customers a variety. This is one retail label under which you will find an advanced understanding of aesthetics, making Cross Stitch unique and in line with luxury designer wear, but offering better value for money.With outlets in all major cities in Pakistan Cross Stitch will soon be making way to smaller cities and international expansion is also in the pipeline. Meanwhile we are click away with our website whether you prefer to shop from the comfort of your home or a outlet is simply out of reach.

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