By employing a new "top-of-mind" mobile website - BuyLocalAnnArbor.com - hyperLOCAL Connections, LLC strives to strengthen Ann Arbor's local economy by first advocating the "Think Local First" mentality and then by actively promoting patronage of locally-owned businesses via mobile & social media-based technologies and a 'buy local' "Rewards" card and loyalty campaign. Local businesses benefit from the increased marketing leverage realized by listing in the "Local Businesses Directory" maintained by hLC, and from participation in a program that is all about increasing their online visibility, and getting local customers in their doors.