At Ethicul our mission is to empower society to make ethical decisions using rewards and convenience of choice, whilst also support our fantastic partners to grow through improved visibility and customer reach. We're an ambitious bunch here at Ethicul, we strongly believe that we are establishing a social movement of positive purchasing which will create an ecosystem of ethical buyers and sellers. That's why our vision is to create over 1,000,000 ethical transactions between consumers and ethical businesses across the U.K before 2025.