Why Armenia ! We've Been Innovating for Millennia. If there has ever been a nation of crazy inventors, Armenia is it! Armenia is probably the biggest innovation powerhouse you've never heard of, which is why so many people are surprised by the results they achieve when they work with Armenians and Armenian companies. Nestled in snugly on Europe's far eastern frontier and the far western end of the old Silk Road, Armenia for millennia has been at the crossroads of cultural trends, intellectual thought, groundbreaking research, and incredible inventions.