White & Co. was established in Melbourne, Australia in 2016 by Krissy Whitehead. A leading Women's clothing boutique offering elevated basics for effortless style, White & Co's extensive clothing, accessory and footwear collection reflects Krissy's modern lifestyle and evolved to fill a market need for quality fashion basics with inclusive sizes and at accessible prices. The White & Co. purpose is centred around supporting and uplifting women and the brand reflects fun, positivity, kindness and timeless style. SS22 saw the launch of White & Co. The Label - the company's own covetable casual basics brand joining the stable of 30+ leading Australian and International boutique brands retailed by the proudly female-led company.