Wacky Bar is a novelty dessert product in the gourmet ice cream sandwich category with a unique design of crunchy sugar waffle cone surrounding an ice cream bar. The goal is to establish a solid novelty dessert brand and have proper shelf space in the freezer section at all major grocery stores, convenient stores, health stores, sporting events, and theme parks.Our target market will focus on the consumer who eat novelty ice cream desserts, primarily a younger audience from 5 to 18 years old but not limited to any age. The ice cream industry is a$15 billion a year business with large growth each year. In addition to Mike, he has brought aboard two veterans in the dessert industry- Darryl David and Danielle Keene. Both have over 45 years combined experience in the frozen dessert field.