UCi2i sells annuity based service contracts as follows:You Connect – non supported soft client and hardware calling Connect – supported soft client and hardware calling Exec – 4 seat virtual meeting room Premier – 6 seat virtual meeting room plus concierge Add seats UCi2i has the following competitive advantages:Global Video Network (two hubs in London and Hong Kong) based on Level3 network and Cisco infrastructureGeo Video Routing - Least Cost Routing for Video CallsVideo Support Desk in both locationsSoftware tools RAR (live call reporting) and VBook (control and management application) Game changing engineer to endpoint ratios – creates GP% of 60 to 80% depending on product mixActive distribution and reseller network (30+) in multiple jurisdictions with 40+ end user corporate clients.For the same budget that an end user could buy a 20 seat virtual meeting room they can buy 47 seats through UCi2i (2.3*) with the partner making 2.3* as much margin.