Trust Rules has sold over 50,000 copies in nine editions, including UK/USA, Africa, Australia, Brazil, Italy, Mexico, Norway, Poland, and Turkey, with another five editions due in 2019.The Inspiration behind ‘Trust Rules'....Bob Lee founded Great Place to Work Institute in UK and Ireland and held senior leadership positions with the Institute from 2002 to 2017, including four years as chair of its Worldwide Advisory Board. His work with some of the world's best-run businesses led him to a simple question: why and how do some managers build high-achieving teams of highly-engaged individuals, while so many others struggle to inspire their people to achieve even average performance and results? Analysis of the Institute's database of two million employees in 80 countries worldwide revealed a surprisingly simple truth: the best managers do the same things as all other managers – but they do them more thoughtfully, more sincerely, and more consistently than everyone else. What separates great managers from the rest? What one factor above all others decides whether a team's results will be ‘bad' or ‘good' or ‘great'? Simply, how much the manager and their employees trust each other. To build and maintain this trust, great managers prioritise certain attitudes and behaviours. These form the basis of his best-selling book: ‘Trust Rules: How the World's Best Managers Create Great Places to Work', which explains exactly how these managers build a high-trust workplace culture that drives employee engagement, greater productivity and competitive advantage. The message of Trust Rules is both simple and inspiring. Simple, because small margins drive big results - the world's best companies achieve their superior results because of only minor differences in how they manage their people. And inspiring because the rules show that every manager can be a great manager if they just choose the right attitude and consistently back it up with the right behavior.