Our goal is simple: Empower consumers by providing them access to a broader range of more competitive loan products while minimizing the cost of obtaining a home loan.TrueFi is a financial services company providing easy-to-use online tools and services that assist consumers in obtaining a home loan. TrueFi (www.truefi.com) is the only website that provides real-time loan offers to consumers based on their actual financial profile.It is our belief that given the proper tools and information, consumers can make the right decision and take control of their financial future.