Professor Beau Lotto – world-renowned neuroscientist, entrepreneur and leading TED speaker – has invented the world's first augmented messaging app: Traces.Download the app here: www.traces.io/appTraces lets you make your mark on the world by sharing your ideas with the world in a completely new social way – tagged to the places that matter to you using patented technology. Instead of sending a video, picture or text to someone's phone or posting online, with Traces you can send it to a physical place. To get your trace, people have to be in the right place. To open a trace, catch the drop with your phone to discover the message inside. The Traces platform is now open to brands and agencies - to register for the publishing platform visit: www.studio.traces.ioThe app was conceived by Professor Lotto to explore how the principles of neurodesign can be harnessed to create more meaningful digital experiences. Traces is privately funded by angels on the West Coast and in the UK.