The Interactive Company "TICO" is a Saudi based company, founded in 2008 by a group of entrepreneurs, with a vision in becoming a world-class leader in Exergaming & Fitness. The company was founded after extensive research and in-depth equipment testing & analysis for 2 years. The idea was driven by the limited edutainment activities available for adults and youth between 6 and 60 years in MENA region.The company is divided into five different services which caters to a wide audience in the fitness industry; In Motion Club, Recharge Cafe, TICO Exergaming, Sports Facility Management and Special Projects. TICO's flagship is In Motion Club. The club is an Exergaming Gym for kids between the ages of 6 - 13 years, currently opened in Riyadh over 1,000sqm area setup with latest Exergaming equipment for kids. Our aim is to address kids health issues in the region in addition to increasing the awareness amongst kids about living well by staying fit and healthy.