Telos Media Works is a company of media and communications specialists who are on a mission to build brands through purpose-driven ideals, best-in-class expertise, passionate work ethic, entrepreneurial innovation and uncompromised accountability for results.Telos Media Works is a consortium of professionals and academics who are passionate about brand building through purpose-driven marketing communications. The core team is composed of former colleagues and friends from Procter & Gamble and Colgate-Palmolive, with over 30 years of experience in marketing and media management in China. Our academic associates are from Northwestern University, USC and UCLA. Our network includes 300-plus media outlets in China, spanning the spectrum from TV (CCTV-China Central TV) to digital (Tencent). Our team brings many years of expertise in consumer and market understanding, strategic marketing communications planning, strategic media buying and tactical execution, communications innovation and effectiveness measurement and analysis.