New Zealand Innovation. Contactless connection & communications with consumers in advertising. TapMe allows consumers to access information and content about the brands they purchase via smartphones at the time they are making their purchase.It uses Tap technology built into Android or QR in Apple iPhone.It collects rich data and analytics around each interaction.It means brands can get closer to their consumers at the last three feet of the shopper journey.It's a trend been actively driven by Google (Android) and Apple (iOS) to connect with today's perpetually mobile consumer.Physical objects such as point of sale or product packs carry a TapMe sticker that consumers can scan or tap to be instantly connected to a range of dynamic content on their smartphone TapMe uses Silk Webware's Routing and analytics engine SWX. https://www.facebook.com/SilkWebware TapMe is currently implemented by Energi Advertising Ltd. http://energi.co.nz We are open to hearing from all agencies.