We are a branding studio based in Krakow, PolandWe re-invent brands, those with long history and those that are just being born. Global and local, commercial and public, offline and online ones. By now we have designed over a hundred brands for products, companies, institutions, places and events.We are aware of the commercial role of design and the usefulness of marketing tools, which doesn't stop us from seeing a human where others see a target audience. In our work we look closely not only at charts and surveys, but at everyday life – here is where we look for solutions.We take responsibility for all life stages of a brand: • visual strategies; • communication systems; • a project (or organization) of brand architecture; • audit, rival solutions analysis; • naming and copywriting; • a logo and its setting; • complete stationery sets; • information and promotion materials – treated • as a distinguishable homogeneous whole; • technical preparation and supervision of production quality for all identity elements; • systematization – specification for correct usage of visual identity; • functional web pages projects, websites, including such complex works as portals and shops; • ongoing attendance.We also teach design, publish and participate in the life of the creative industry. We care for good practice, nice atmosphere and common sense.